The Scarborough News has evolved with many firsts and innovations over the years - but none more amazing or magical than what we bring you today.
We are inviting you to join us in a whole new immersive world of augmented reality.
But forget the fancy terminology.
In simple terms we will show you how to bring stories and adverts in the paper to life - using a free Aurasma app and your mobile phone camera - to reveal exclusive videos, 360 degree photos, interactive links and more on the screen.
Aurasma's image recognition technology uses a smartphone or tablet camera to recognise real world trigger images and then overlay media on top of them in the form of animations, videos, 3D models and web pages.
It's like the magic of Harry Potter when newspapers and posters appear to come to life.
The first thing you need to do is buy a copy of The Scarborough News today, give it a try and be amazed.
We are introducing this state-of-the-art technology in the Scarborough News to celebrate our media partnership of the forthcoming Exploring Digital Futures event, exploring virtual and ]augmented reality, at Scarborough’s Stephen Joseph Theatre on May 26 and 27.
TICKETS: For tickets and details to the event visit www.sjt.uk.com.
HOW TO BRING YOUR SCARBOROUGH NEWS TO LIFE
You will need a smart phone, a good internet connection and the FREE Aurasma app.
Download the app, follow the ScarboroughNews channel and use your device to scan our augmented content - which will be marked wth the Aurasma 'A' logo.
Always remember to get the bill payer’s permission to download and then use the app.
Here's a detailed step-by-step guide on using the Aurasma app.
First download Aurasma for IOS Apple or your Android smartphone or tablet.
DOWNLOAD: To get the free Aurasma app for Apple devices from iTunes - CLICK HERE.
DOWNLOAD: Aurasma for Android devices is available from Google Play - CLICK HERE. ()
Now open the Aurasma app on your device and follow the on screen instructions.
The first time you use it you will be asked to create a log in username, with an email and password. You can sign up and follow The Scarborough News channel here auras.ma/s/knVLr
In the Discover Auras search field, at the top of the app's home page screen, type ScarboroughNews - all one word. The Scarborough News' Public Auras will pop up. Open the channel sit and lick on the follow button.
You are now following the ScarboroughNews channel and anything we augment will appear on your device as interactive content when you point your phone or tablet at it in the app camera mode.
Press the back button to return to the Discover Auras screen and at the bottom of the page press the blue camera button. This will reveal the Aurasma camera mode, with a pulsating series of dots.
Place the app camera image over any of our augmented reality content - it will be marked with the Auramsa 'A' logo - and watch it come to life!
It's as easy as that. So what are you waiting for. Get cracking. Have a go.
READ MORE: Enter a new digital world at the Exploring Digital Futures event - CLICK HERE.